Bower® is a deposit solution for all packages or products. Bower® wants to reduce the number of packages or products that end up in the garbage and in the environment by giving the it a value in monetary terms in the form of a pledge/deposit – just like empty bottles and beer cans. This gives the consumer an incentive to recycle the package.
Bower® is a deposit solution for all packages or products. Bower® wants to reduce the number of packages or products that end up in the garbage and in the environment by giving the it a value in monetary terms in the form of a pledge/deposit – just like empty bottles and beer cans. This gives the consumer an incentive to recycle the package.
Our world-unique position-based scanning technology enables consumers to receive a deposit value in their mobile phone when recycling their packaging at pinpointed places. Our solution can be connected to all sorts of packaging – everything from plastic bags to take-away mugs to products. There is no longer any need to invest in expensive reverse vending machines – instead, consumers are able to recycle at already existing recycling stations or at othe pinpointed locations selected by connected consumer brands.
Incentivizing recycling with financial means is a proven way to increase recycling rates. Bower® is a mobile app that enables consumer brands to put a deposit value on their packaging – either in the form of money or points. By doing so, they take a
greater responsibility for their packaging and, at the same time, get a direct relationship to their end-consumers through the app. To create a deposit system is simpler than it sounds. There is already a habitual behavior to visit deposit stations.
Bower® only reinforces this behavior by giving incentives to actually visit the deposit station.
