Älskade stad (Beloved city) is a unique collaboration concept to save vehicle movements in the city centre and to inspire others to help increase the pace of sustainable Environmental initiatives for a vibrant city.
To promote a clean and accessible city center, Bring, Vasakronan, Ragn-Sells and the City of Stockholm have founded a commercially sustainable model together.
In growing cities, the delivery traffic in and out of the city is increasing. With collaboration and shared visions, Älskade stad contributes to reduced traffic and a better atmosphere by combining parcel deliveries with the retrieval of recycling materials in small electric vehicles. More delivery flows and players are welcome into the collaboration.
Watch the video to find out more about the initiative: