Älskade stad (Beloved city) is a unique collaboration concept to save vehicle movements in the city centre and to inspire others to help increase the pace of sustainable Environmental initiatives for a vibrant city.
In growing cities, the delivery traffic in and out of the city is increasing. To promote a clean and accessible city center, the delivery company Bring, the real estate company Vasakronan, the waste and recycling company Ragn-Sells and the City of Stockholm have founded a commercially sustainable model together. The idea is that more actors will join the collaboration.
With collaboration and shared visions, Älskade stad contributes to reduced traffic and a better atmosphere with less emissions and noise, by combining parcel deliveries with the retrieval of recycling materials in small electric vehicles. This leads to an optimisation in the waste management flow and the surrounding areas become more attractive to live, work and spend time in. The collaboration also leads to the city reducing its emissions and creating a safer living environment.
Watch the video to find out more about the initiative: