Circular economy is all about a framework for an economy that is restorative and regenerative by design. Unlike in todays linear economy, in a circular economy we see everything as a resource for something else – waste doesn’t exist. How do business models need to change to suit a circular economy? What does this new way of thinking mean for the business community? How can profitable business models be combined with social and environmental responsibility? How can we design products right from the beginning, and do things even better, instead of just less bad?